Rasmussen: A Clearer (and Corrected) Picture

IVR Polls Legacy blog posts

I have a four word New Year’s resolution for Mystery Pollster:  Shorter posts, more often.   While I want to continue to look at polling methodology in-depth, I am hereby resolved to try to break longer subjects up into multiple posts and to try to post at least once every weekday.  In that spirit, I want to continue looking at the topic of the Rasmussen automated survey and "interactive voice response" (IVR) polling in general, and this post will hopefully be the first of a series. 

Today I want to correct and extend a graphic that compares the Rasmussen tracking of the Bush job rating to other surveys.  About a month ago, with the help of Prof. Charles Franklin, I posted a chart that compared the Bush job rating as measured by the Rasmussen automated survey to the results of other surveys during 2005.   Just before the Christmas break I discovered an error in some of the data used in that chart.  The problem had to do with the circuitous route necessary to obtain Rasmussen data.  Their website makes available only the most recent two weeks of results, saving their archive for paid subscribers.   An MP reader and subscriber sent along what we both assumed were results from March to November 2005.  It turns out the data he sent for March through June was actually from 2004, not 2005.  So the original chart was in error, although amazingly, the error makes very little difference in the appearance of the graphic. 

It is easier to show you what I mean.  Here is the original but incorrect graphic, which used data from March through June 2004 to plot the Rasmussen trend line for March to June 2005:

Rasmussenorignal_error


Now here is a corrected version with the appropriate data from March and April of 2005:

Rasmussencorrected_2


Amazingly, there is very little difference.  The "lowess" regression line in the correct version dips a bit in April, while the erroneous data gave us the impression of a straight line.  The first two conclusions that I reached from the original graphic are unchanged:

First, the Rasmussen job approval numbers for President Bush were consistently higher than other polls from March through October.  Second, Rasmussen seemed to pick up roughly the same downward trend between March and November.

In making the correction, Prof. Franklin noticed something else we had overlooked in creating the original graphic.  We used data for "all other polls" starting in January, while we only had Rasmussen data available since March.  It turns out this difference at the left side of the graphic had an impact on the appearance of the regression line at the right.  Franklin generated a new graphic that makes an "apples to apples" comparison of data from March to November for both Rasmussen and all other polls. 

Rasmussencorrectedapples


Notice that the "other polls trend" line now shows the same upturn in early December as the Rasmussen survey.  This is a different impression, obviously, than in the original graphic.  The reason for the difference is that, as Franklin put it in an email, "adding two months of extra polling ‘smooths’ the lowess fit more. Fewer cases means that the fit is a little rougher."  The main point:  When we make an "apples to apples" comparison, the Rasmussen trend line is largely consistent with that of other polls even in late 2005, although it does show the Bush job rating to be consistently higher than other surveys.   

We are not yet finished, however.   Franklin and I discovered all of this because we were able to obtain Rasmussen job rating data going back to March 2004.  The plot below of the two year trend now provides the most comprehensive picture yet of how the Rasmussen tracking of the Bush job rating compares with other polls:

Rasmussentwoyears


While MP will have more to say about the Rasmussen survey in subsequent posts, two conclusions are immediately evident (and consistent with my  first impression):   (1) The Bush job approval percentage as reported by Rasmussen is consistently a bit higher than the average of other public surveys and (2) the trend is generally consistent over the long term. 

Meanwhile a few notes on the data we used to generate these graphics.  An MP reader looked up and copied the Bush job rating data available to premium subscribers.  Since Rasmussen releases data using a three day rolling average (each daily release reports on interviews conducted over the last three nights), we plotted Rasmussen data for every third day. 

As a check, I compared that data to the results posted on a roughly every other week basis by the site RealClearPolitics and data points in common are now consistent for all periods, including March to June 2005.   With two exceptions, this graphic omits Rasmussen data released between December 15, 2004 to January 30, 2005.  As of late December, according to my source, that data was not available on the Rasmussen Reports archive.  The two exceptions are the releases on January 12 and January 23, the two dates on which RCP posted results.  I had asked Scott Rasmussen to make that missing data available.  While he has kindly answered a series of questions I posed in December – many of which I will review in subsequent posts – he has not yet responded to my request for the missing data.   Franklin gathered his data for all other polls from various public sources.

Mark Blumenthal

Mark Blumenthal is political pollster with deep and varied experience across survey research, campaigns, and media. The original "Mystery Pollster" and co-creator of Pollster.com, he explains complex concepts to a multitude of audiences and how data informs politics and decision-making. A researcher and consultant who crafts effective questions and identifies innovative solutions to deliver results. An award winning political journalist who brings insights and crafts compelling narratives from chaotic data.